Harley-Davidson returned to the beautiful lakeside festival setting of Faaker See in Carinthia, Austria, in what was a truly iconic year for European Bike Week (EBW).
Approximately 100,000 people and more than 70,000 motorcycles joined the festival in the Austrian village of Faam am See to celebrate H-D at an event that was free of charge and open to all riders.
EBW was an extra-special celebration as it marked three milestone anniversaries for the American brand. It signalled a major highlight of the year-long 120thanniversary celebrations of Harley-Davidson. This year also marks the 40th anniversary of Harley Owners Group and the 25th Anniversary of the first Harley-Davidson European Bike Week event at Faaker See, in 1999. This significant milestone called for a combined celebration, which included giving festival-goers the opportunity to conquer the most beautiful roads in Carinthia and neighbouring Slovenia on free tours guided by the H.O.G. Kärnten Chapter.
The future of this iconic event was also sealed during this European Bike Week and the brand’s special relationship with the Carinthia region, as H-D announced it was formally extending its direct partnership with the region to continue delivering European Bike Week annually through 2030.
Kolja Rebstock, Harley-Davidson VP for Europe, Middle East and Africa said: “European Bike Week is one of our biggest events of the year, and we are pleased to be able to confirm our commitment to running this magical event through to 2030. Delivering lifestyle experiences like European Bike Week to our customers and motorcycle fans is what makes our brand so unique.”
As a mark of Harley-Davidson’s continued commitment and to build on the already strong presence in the area, a new Harley Boulevard was opened in honour of the extended relationship. This new spot adds to the existing Harley-Davidson landmarks including the iconic lakeside ‘Harleywood’ sign and the legendary biker sculpture on the main road from Villach.
Festival-goers had the opportunity to explore the heart of the celebrations in the Harley Village – a site of around 40,000 square metres – filled with authorised Harley-Davidson dealerships from across Europe, as well as a variety of other traders offering accessories and apparel. Those looking for entertainment did not have to look far as the party atmosphere was felt across the site, including the newly-designed Saloon Bar and Harley Bar, as well as two stages rocking with 25 international artists.
Ten thousand riders took to the roads around Carinthia from Lake Faak, Villach and Finkenstein during the parade on the Saturday, making it one of the largest and most celebrated motorcycle parades in Europe.
Harley-Davidson celebrations continue next year with the 30th edition of the Annual European H.O.G. Rally, a free event open to all riders which will take place in the historic town of Senigallia, Italy, from June 6-9. The outstanding location is less than two hours from Bologna and features iconic renaissance architecture, a stunning coastline surrounded by rolling hills and winding roads, making it a perfect location to plan a tour to in 2024.
European Bike Week will return to Faak am See from September 3-8, 2024.